Drip By Leadpages – The Facts

Drip By Leadpages – The Facts

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BOSTON, July 12, 2016/ PRNewswire/– FE International reveals the acquisition of Drip, an email marketing automation software business, by Leadpages, a landing page software company. Leadpages raised $ 27M in Series B funding in 2015, partly to money acquisitions. Drip marks the very first acquisition for Leadpages. Drip enables users to develop e-mail projects, broadcasts and workflows for lead nurturing and engagement.

In late June 2016, Leadpages Rob Walling, Co-Founder and CEO of Drip along with Founder of popular software application conference Microconf, said the partnership will provide clients with access to a bigger network of resources to further assistance consumer growth and performance. Commenting on the acquisition, Walling said the size and intricacy of the offer indicated that handling it separately was not a choice: “I have actually heard stories of founders attempting to manage a large acquisition and I understand the prospective pitfalls of doing so.

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FE International acted as sole advisor to Leak. About FE International, Inc.: FE International provides advisory services for mid-market Saa S, e-commerce and material services. The business has ended up being the pre-eminent advisor and www.feinternational.com . Rebecca Bakken FE International, Inc. +1 (855) [email protected] – FE International


With our Drip integration, you can send leads straight to your projects and workflows. In this guide, you’ll discover how to connect your Drip and Leadpages accounts, set up a workflow or campaign, and start acquiring brand-new customers. Let’s dive right in! Drip is available with all of our conversion tools, including: landing pages, websites, pop-ups, opt-in texts, and trigger links.

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Our API integration deals with campaigns and workflows, so you’ll require to have at least one campaign or workflow to begin. Connecting your Drip account to Leadpages is extremely simple– you’ll just require your login qualifications. Since Drip is offered in our Drag & Drop and Requirement Builders, we advise connecting in two areas: When you click Link, Drip will ask you to visit and authorize Leadpages.

NOTE: Our Drag & Drop Builder supports numerous combinations, so you can link all your Drip accounts if you have numerous. Our Basic Home builder only supports one instance of each combination, so you can connect to one account at a time. No matter which tool you’re using (whether it’s a page, pop-up, trigger link, or opt-in text), you must choose a specific project or workflow to send out leads to.

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To find out more about establishing your projects, please see Developing a Campaign in Drip’s Knowledge Base. What takes place to your subscribers once they enter your campaign or workflow depends on how you’ve set things up in Drip. That stated, here are some ideas to bear in mind: Add a tag or an occasion to keep track of how customers were contributed to your database (for instance, which page they chose in on).

To manage your double opt-in settings, see Managing Double Opt-In . You do not need to set up a trigger when you send out subscribers to a workflow. To find out more, take a look at Drip’s recommendations on how to set up your workflow here . Leadpages does not pull in customized fields from your Drip account.

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One choice is to add a field to your form that you would not otherwise utilize, such as “Job Title”. Then, set up a guideline in Drip to relabel the custom field to whatever you ‘d like. In truth, Drip has an in-depth guide on how to relabel custom fields here: How To Relabel Custom-made Fields .

Keep in mind, if you utilize a form in our HTML widget, it will not look like a normal Leadpages form. You will require to add custom-made CSS to style your form. And while we ‘d love to aid with that procedures, the complexities of custom code avoid us from using support for styling kinds.

However, there are a couple of things to keep in mind when you use either of these tools. Sending out causes Leak from a trigger link refers picking which project or workflow you ‘d like them to get in. You can get comprehensive directions on setting up that part of the integration here: Pick a Location For Your Leads: Trigger links .

Think about using a trigger link in Drip instead of a Leadpages trigger link. If you use the custom-made alternative, make certain to replace [EMAIL], [FIRST NAME], and [SURNAME] with Liquid tags when you use the link in Drip. (For instance, subscriber.first _ name, although this might vary depending on the customized fields in your Drip account.) If you utilize Drip with opt-in texts, you can send subscribers to a campaign or workflow when they opt-in through SMS.

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Their phone number will get added to several custom fields: phone_number, cell_phone, work_phone, home_phone, and fax. CAUTION: Any existing values for a subscriber in those fields will be overwritten must they opt-in through your opt-in text. Meaning, the number they utilize for the opt-in text will replace any existing information.

Otherwise, customers won’t be included to your workflow. Including a trigger isn’t strictly needed, however it can assist you determine where subscribers are originating from if you have multiple workflows. Make sure to utilize your form name– not your page name– if you do establish a trigger, like so: Although we ‘d love to assist we advise contacting the professionals at Drip Support here. You can always get in touch with our support team– just click help_circle in the top-right corner of your Leadpages dashboard, or send a ticket ↗ .

Quickly build sensational opt-in projects that catch leads, transform customers, and incorporate throughout all your preferred digital marketing tools: from Facebook ads to ecommerce. When you link Drip and Leadpages together, you’ll be able to send all your leads directly to your Drip account and trigger e-mail projects and workflows.