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I do not think we knew, in numerous circumstances, where to look for the assistance, what the assistance would look like. I had the very best idea about how to hire marketing assistance due to the fact that I had been running in that community, so I knew how to find marketers that were sort of like me.
So, I simply believe we understood that we need to get more sleep during the night, so we need to most likely start hiring individuals. Bob: Awesome. Now, when it pertained to the marketing side, a lot of software application business, they go and they find this crusher of a sales individual to head out and find big accounts, and you had an actually intriguing technique, I think, for the time where you didn’t in fact hire sales people.
Talk simply a little about how that route really affected those early days of Leadpages. Clay: Yeah, I believe that is the standard course with enterprise software, and I simply didn’t even know enough to even hire a salesperson. I didn’t know what a great sales representative looked like, what their characteristics or attributes were, what type of history they would have that would set them as much as succeed with us.
I was an individual pal of Jeff Walker, so I comprehended the Item Launch Formula, and product launches, and affiliate marketing, and webinars, and type of one-to-many marketing, which actually is what made sense at the price point we were, and still offer the product at. It doesn’t make good sense to have a longer sales cycle, with agreements, and phone call, all that for a product that costs less than $100 a month at the lowest tier.
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I do believe there’s companies that have discovered how to do both, like Zoom. We’re using Zoom to tape-record this. Zoom has actually done an excellent task of finding out how to have items where there is sort of the self-serve lower tier, and then also how to offer into corporations and close business accounts, but I do not understand that we have an item that is matched to that, right now.
You understand not always like the Jeff Walker crowd, however simply a lot of the trappings of launches, and affiliate marketing, and individuals hitting their list pretty hard, and in many cases, incorrect seriousness and big, long sales pages with 15 bonuses, or something like that. And it resembles the entire thing is valued at a billion dollars, but if you buy now, you can get it for 200, or something.
I found out a lot about copywriting, and psychology and social evidence, and all that stuff from that crowd. I still believe it’s a few of the very best education you can get, simply don’t necessarily use it like they did. Bob: Some of the people that you worked with on originally were very concentrated on just content.
Talk to us just a bit about how that worked out, and are you still doing material with your existing organisation, with Nomics? Or, is that a various approach of how you’re grabbing on to individuals? Clay: Yeah, it’s absolutely a different approach. At Leadpages, I believe the very first thing that really worked for us were videos, due to the fact that it was a page contractor and there were templates, and we definitely had things to state about why those templates were developed, how they were, and what they did. Then I had these extremely, extremely children who had actually just been born. So, I don’t understand that I have actually figured it out, or that I ever will, besides I’m home. I’m house every day at 5:30, and I exist on the weekends, and maybe I’ll work a bit on the weekends, but I’m home every day at 5:30 and I exist at the weekends, and other than that, I simply get up truly early in the early morning now.
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You know, often I am there in the early mornings, or I take them to school, but to be able to work, and have a strong 12-hour workday, and exist sort of when the other parents get house, and to have a complete weekend with them, it seems like the finest of both worlds.
It’s been fun. It’s one of those things. I believe the very best things in life you simply do not know, that you have no chance of anticipating what they’re going to be, you simply can identify them once they exist in your life. Bob: That’s extremely true, incredibly true. Well, Clay, thank you so much for going behind the drape a bit, and sharing some of the story of your growth with Leadpages and now Nomics, and giving us a little inside check out the entrepreneurial journey that you’ve had.
Clay: Yeah, me, too. Me, too. This is a lot of enjoyable, and it was cool to be invited on, so I appreciate that you extended that. Get updates What are your leading take-aways from Clay? And what’s one lesson you discovered in this episode that you’ll take action on over the next week? Inform us in the comments area listed below!.
Hey everyone, today’s interview is with Clay Collins, co-founder and CEO of Lead Pages, the world’s simplest landing page generator. Lead Pages is a lead generation platform which does a lot more than just landing pages, like allowing you to collect leads through forms, automation links, and SMS text, so you can construct your email list through a range of techniques.
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In this interview, Clay and I talk about why it’s critical to use landing pages anywhere you’re producing content, list building at “branding” events, and how content upgrades can increase conversion rates enormously. Psychology and Information Work Together Clay Collins originates from a science and psychology background and started Lead Pages around the exact same time that he left of a Ph D program in developmental neuropsychology.
Utilizing psychology of human habits to better determine how to get possible clients to decide in? Genius. Lead Pages Is Head and Shoulders Above the Competition Lead Pages introduced in January 2013 and now in October 2015 they have just over 38,000 paying consumers– and for good factor. This platform is, quite just, the most convenient and fastest service to generate leads that convert, and features a variety of highly-converting pre-generated design templates that you can really arrange by conversion rates.
So even if you do not have the traffic or the time to run split tests on your own service, you can make sure that you are at least starting out with a standard landing page design template that is going to convert well for you. In the old days, you would need to go to a designer first and pay anywhere from a couple hundred to a couple thousand dollars, then you ‘d need to get it coded, then there’s modifications and so on– a very daunting procedure for anyone, never ever mind young entrepreneurs.
It’s truly hassle-free, easy, and affordable, especially for a brand-new organisation that doesn’t have a lot of money to burn. It’s also a great tool for other services when you wish to provide away an e-book or other content upgrade. How Startups Can Utilize Lead Pages Most Successfully The most essential thing to keep in mind is: whenever you release content, you need to be using it as a landing page that can be utilized to generate leads.
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It’s important to capitalize on every opportunity offered– podcasts, live talks, every blog post, home page, demo page– to generate leads for your company and get people to the top of your funnel. For example, Clay was at speaking at ICON (Infusionsoft’s yearly user conference), and while he was up on phase, he enabled individuals to download the slide deck by merely texting “ICON” to 33444, which they did.