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They’re visiting it. They’re going to have fun with it and after that eventually they desire a tool that in fact lets them use it quickly. Clay: Yeah. If you wish to invest a number of days and some developer time doing the integration, you can download it or you can be up and running in like five minutes with our software application.
At the time, you people were still producing the landing pages yourselves. Clay: Correct. Andrew: That was content that caused email addresses that led to an email sales procedure. You then went on to the podcast. Did the podcast work for you? I remember listening to it when you men started– extremely expertly done if I’m considering the same one, the Conversion Podcast, right? Clay: Yeah.
So, did that work for you? Clay: Yeah. It did. I think that what takes place with time is when you initially start, you’re just doing the things that has a substantial ROI. But as you get larger, you do things that are about awareness and they’re having secondary impact. So, the podcast is working from a list building point of view.
It also raises our profile. When you’re truly little, you truly shouldn’t be thinking about branding, brand name awareness. When you’re actually small, do not even stress about your logo design. Just pick your preferred typeface and type it out and after that take a photo of that and make that be your logo design, however later, you need to appreciate these things.
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You ought to appreciate these things that may not always be quantifiable. So, the podcast I would say it’s ROI-positive and it works as this nice place for fostering affiliate relationships, for speaking about product releases. It’s a great method to get people into our webinar. Andrew: How does it aid with affiliates? Clay: We meet a lot of professionals that method who have larger audiences.
If you have an audience, then you’re most likely an excellent fit to be an affiliate partner of ours. Andrew: And then what’s your process for connecting to them and asking them do an affiliate partnerships where they offer Leadpages and to make a commission? Clay: That’s an excellent concern.
Andrew: Okay. But there was a process put in place like that? Clay: Yes. Andrew: And after that the next thing you spoke about is webinars. I met Tim Paige in person for the very first time on a cruise. That man is so freaking– to start with, he comes across … I do not understand what to make from him.
Then you see him face to face and he’s tattooed, right? Clay: Yeah, he’s tatted up, both arms, I believe. Andrew: Which makes me seem like a little daunted, perhaps I’m not going to be cool enough to talk to him. Then you hear him talk and you feel like this guy resembles a geek.
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He wishes to learn if I saw the most recent “Star Wars.” And then that man gets up on phase and talks about doing webinars. I’ve never seen anyone own the room the way that he did when he discussed webinars– so freaking great. I doubt what point did you find out that webinars was going to be your conversion process, your thing for getting many brand-new customers? Clay: Yeah.
So, we attempted webinars. What’s really good about webinars is that it’s consultation marketing. So, people show up at a particular time and engage with you. It’s tough to even get people to view two minutes of a You Tube video these days, much less spend an hour with you on a webinar.
We could guide individuals through an experience and we could truly teach them things that were of value. We might produce aha moments and craft an experience where the bulk of it was pure material shipment and value development. However worked into that teaching were demonstrations of the item. So, our intent was that people would leave the webinar having learned a lot and discovering concepts that they might definitely use regardless of whether they ever purchased our software application, but if they did purchase our software application, it would be much simpler for them to implement what they found out.
Andrew: Was it your greatest marketing channel? Clay: No. I do not know that it’s ever– most likely at the beginning it was our most significant marketing channel. I believe that what you do at various phases of business modifications. So, when you’re actually new to the market and it’s a higher-friction sale, people require to spend more time with you.
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Possibly they hear an hour’s worth of info about Leadpages over 6 months or you can provide them an hour’s worth of Leadpages on one webinar and reduce that cycle. At some time, when individuals see adequate individuals utilizing the item and they have actually become aware of it long enough, there’s no chance the variety of people buying off the webinar is going to match the people that pertain to the homepage and purchase off the homepage, which is what we get now.
They simply kind of like … Andrew: Come to the homepage, they know they need the tool because they have actually heard it and they sign up. Clay: Precisely. Andrew: Okay. Anyone out there who has an opportunity, listen to Tim Paige speak about how to do a webinar, you have actually got to take it.
I have to speak about my 2nd sponsor, which is Host Gator. Clay, you men have a Word Press plugin. Host Gator will host Word Press. I see a great deal of these people who develop services generally using absolutely nothing but Word Press sites with content and after that Leadpages to collect e-mail addresses and after that they start to sell them things by means of email.