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Okay. So, initially off, as a side note, I utilize Host Gator. I like it. When we were speaking about the logo and individuals spending forever on something, it’s like simply type out what you desire, take an image of your company name drawn up and after that that’s your logo design.
So, everybody talks about a minimum viable product. What I have actually found is prior to you do that, produce a minimum viable audience. So, just blog about whatever you’re interested in. I am actually interested in Bitcoin these days. If I were going to start another company and I do not understand enough to like do this yet, however if I had an interest in this course– once again, I only have eyes for Host Gator– however if I were going to do it, I ‘d simply begin blogging about Bitcoin and get an audience around that.
I ‘d ask individuals who comment to subscribe. I ‘d get a list. I ‘d find out what their need was. I ‘d probably publish some sort of newsletter, some sort of paid material or paid newsletter info product and then I ‘d probably produce some software around it. That’s my playbook. I ‘d presell the software.
Anybody could do it. All you have to do is go to Host Gator.com/ Mixergy. Clay simply informed you it’s going to cost you $8, you stated? I believe it’s even less than that now. These people keep decreasing in cost. Let me see what it is–$ 4.87 a month right now.
The difficult part is moving yourself to start. If you wish to do it, go to Host Gator.com/ Mixergy. They’ll provide you that low price which is 30 percent off what other people pay. And if you’re currently hosting with a business and you hear me talk about how terrific Host Gator is and you hear Clay say that he’s bought a hosting package and you hear individuals speak about how you can get tech assistance that’s readily available 365 days a year, 24/7, all you have to do if you desire that on your own is go to Host Gator.com/ Mixergy sign up and tell them to move your Word Press site over to Host Gator and they will do it for you.
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It will grow with you as you desire it to– Host Gator.com/ Mixergy. Clay: And they provide you like one-click set up of Word Press and then they have actually secured free styles lined up. They have terrific Word Press hosting. Andrew: They must be signing up a bunch of people from Mixergy due to the fact that Sachit texted me yesterday to state we sold them a lot more.
However if they more than happy with it, I’m pleased with it. Clay: It might get to the point where maybe you should do an affiliate deal. Andrew: I wonder if we would make more cash from affiliates, I simply do not like to take– I want the danger to be about how do we grow the audience and let the sponsor … Clay: Absolutely.
Clay: Makes sense. It’s not your company model. Andrew: I tell you where I get a lot of demands for affiliate deals remains in the interview, like individuals like you saying, “Hey, Andrew, I’ll give you a commission for this interview.” They don’t even state if you do anything. They understand that if I get a commission, then I’ll need to talk up the item.
I want anyone to hear me get excited about something to understand that it’s genuinely enjoyment and I do desire the individual who I’m interviewing to feel a bit stabbed in the back when I are available in with some aggressive concerns often, which I do. Clay: Okay. Cool. Andrew: Back to you.
You stated at every phase of development, marketing changes. We spoke about you blogging. Then we talked about you working with a blogger. Then we spoke about the podcast. We discussed the webinar. What’s the next action up that enabled you to go even more? Clay: I think it was paid media and truly finding out paid media.
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At the same time, we were going to events, so we have a booth at Salesforce. We have a booth at Marketo’s event. We have a booth at Hub Spot’s occasion. I believe we had a cubicle at Content Marketing World. Andrew: Booths work for you at events? Individuals could actually spot you in this crowd of lots of other booth owners? Clay: Yeah.
It really depends on the event. So, we constructed out a little enterprise sales team. That team will link with people and begin conversations and then finish hem once the conference is over with. We constantly make our refund on events. I can’t think about a single time that we didn’t at least break even on the occasion.
Andrew: It appears like you guys still do some presells. I saw Center, which is your tool for marketing automation, right? I saw your pre-launch of it. There was a video buy you explaining what was coming up and you asked individuals if they wanted to register for early access.
But there were hundreds of remarks below it. You were entering and responding to it too. Did I just find it? I did find it. The Early Adopter– there are 561 discuss this thing. Clay: Yeah. Andrew: Do you actually get to discover anything from these remarks that you use to change a product or by the time you’re pre-announcing it, it’s far too late? Clay: Yeah.
We find out quite a bit. We find out, again, Center has a lot of combinations. We discovered what combinations to build. We found out how clients were thinking of the product. I think we do it probably for different factors now. We’ve got a particular quantity of engineering speed. We’re refraining from doing it for the cash.