Why Does The Active Campaign Gmail Extension Stop Working

Why Does The Active Campaign Gmail Extension Stop Working

Why Does The Active Campaign Gmail Extension Stop WorkingWhy Does The Active Campaign Gmail Extension Stop Working

To start building an automation in ActiveCampaign, start with a “trigger.” There are a variety of ways you can trigger an automation, consisting of: When a tag is included When a contact subscribes to a list When a contact submits a type E-commerce and on-site options (available in the “Pro” strategy) When the contact reaches a particular point in another automation.

From there, you can start developing the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send out an e-mail Alert a staff member Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track objectives (The contact can avoid to the objective’s place in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Add and eliminate tags Include a note Lead scoring, SMS and website messages, and Facebook Custom-made Audience management are all “Pro” features – Why Does The Active Campaign Gmail Extension Stop Working.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can set off an automation when: The contact submits a type The contact buys A tag is added to the contact A custom field is upgraded with a particular value From there, you can develop Conditions, to inspect whether the contact has a specific tag or custom-made field value.

Why Does The Active Campaign Gmail Extension Stop Working

You can likewise produce Events, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Event when: A tag is added or gotten rid of The contact buys A date occurs A customized field is updated with a certain worth You don’t produce e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary way I develop my list is through an email course. ActiveCampaign makes it simple for me to build my email course exactly how I want to develop it. Numerous marketers construct very basic e-mail sequences for their “e-mail courses.” A contact indications up, and after that that contact immediately starts getting lessons.

It was easy to construct with ActiveCampaign, however difficult when I was with MailChimp. I don’t do that method. My email course is by hand synced with this countdown timer on my website. You need to sign up by Friday night, and a new course begins each Monday morning. When I initially tried this approach, I was on MailChimp.

Why Does The Active Campaign Gmail Extension Stop Working

Here’s the automation I utilize to welcome brand-new trainees to my Design Pitfalls course. There’s a few things going on here: The automation sends all contacts a “welcome e-mail (Why Does The Active Campaign Gmail Extension Stop Working).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends a “pump up” e-mail to get the trainees prepared for next week’s course, and motivate them to share it with good friends.

The contact will begin getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send out the very same e-mail to everyone on my list. I wish to send them the appropriate e-mail for their level of engagement – Why Does The Active Campaign Gmail Extension Stop Working. Why Does The Active Campaign Gmail Extension Stop Working. Here’s the automation I use to promote an evergreen webinar: First it verifies that they have not already purchased the product I pitch in the webinar.

Why Does The Active Campaign Gmail Extension Stop Working

Then it sends a series of emails to get them thinking about the webinar, and to motivate them to register. If they register, they right away hit the “Goal” towards the end of the webinar, and the automation ends. If they don’t sign up, they get included to an automation promoting a rebroadcast of the webinar. Why Does The Active Campaign Gmail Extension Stop Working.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, participated in, missed out on, or based upon how long they stayed in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promos tab. Individuals who do not open my e-mails make it harder for other emails to get to the individuals who actually want them! The “Pro” plan of ActiveCampaign has lead scoring developed in.

Why Does The Active Campaign Gmail Extension Stop Working

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, eliminates all of those tags, and starts this automation over once again.

This automation can be overwhelming initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. But, since you can do anything with ActiveCampaign, in some cases you need to construct things from scratch. ActiveCampaign has an option to erase non-active customers, which I do not suggest.

Some customers don’t have tracking turned on, so their opens aren’t taped. Others still wish to be subscribed however have actually been hectic. Here’s my reactivation series: I send one email asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list tidy. In one week, I send them another e-mail (if they currently clicked the verification link in the previous email, they’ve currently been removed from the automation utilizing a different automation) – Why Does The Active Campaign Gmail Extension Stop Working.

Why Does The Active Campaign Gmail Extension Stop Working

Why Does The Active Campaign Gmail Extension Stop WorkingWhy Does The Active Campaign Gmail Extension Stop Working

The automation then unsubscribes them. My emails also have a link to a kind where they can enter their e-mail address to let me understand that they do not have tracking enabled. This kind adds a tag that I use to filter those contacts out. Why Does The Active Campaign Gmail Extension Stop Working. I used to include this tag when they clicked a link, but when people don’t have tracking on, it makes those links not work so dependably! I just send out an easy “do you still want my emails?” confirmation.