How To Set Up A Custom Field In Active Campaign To Accept A Field From Instapage

How To Set Up A Custom Field In Active Campaign To Accept A Field From Instapage

How To Set Up A Custom Field In Active Campaign To Accept A Field From InstapageHow To Set Up A Custom Field In Active Campaign To Accept A Field From Instapage

To begin developing an automation in ActiveCampaign, begin with a “trigger.” There are a variety of ways you can set off an automation, including: When a tag is added When a contact signs up for a list When a contact sends a type E-commerce and on-site alternatives (readily available in the “Pro” strategy) When the contact reaches a specific point in another automation.

From there, you can start constructing the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send an e-mail Alert a team member Wait conditions If/then conditionals Split traffic for screening Skip to other parts of the automation Track objectives (The contact can skip to the goal’s location in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and get rid of tags Add a note Lead scoring, SMS and site messages, and Facebook Custom Audience management are all “Pro” features – How To Set Up A Custom Field In Active Campaign To Accept A Field From Instapage.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can trigger an automation when: The contact submits a form The contact makes a purchase A tag is included to the contact A customized field is updated with a certain worth From there, you can develop Conditions, to check whether the contact has a particular tag or custom field value.

How To Set Up A Custom Field In Active Campaign To Accept A Field From Instapage

You can also produce Events, which are a bit like ActiveCampaign’s Objectives, however without the reporting. You can track an Event when: A tag is included or removed The contact purchases A date takes place A custom-made field is upgraded with a certain value You do not produce emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary method I build my list is through an e-mail course. ActiveCampaign makes it simple for me to build my e-mail course precisely how I ‘d like to build it. Lots of online marketers construct very simple e-mail sequences for their “e-mail courses.” A contact indications up, and after that that contact immediately starts getting lessons.

It was simple to develop with ActiveCampaign, however impossible when I was with MailChimp. I do not do that technique. My email course is manually synced with this countdown timer on my site. You have to sign up by Friday night, and a new course starts each Monday morning. When I initially attempted this approach, I was on MailChimp.

How To Set Up A Custom Field In Active Campaign To Accept A Field From Instapage

Here’s the automation I use to invite brand-new trainees to my Design Pitfalls course. There’s a few things going on here: The automation sends all contacts a “welcome e-mail (How To Set Up A Custom Field In Active Campaign To Accept A Field From Instapage).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends out a “pump up” email to get the trainees all set for next week’s course, and encourage them to share it with buddies.

The contact will start getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t want to send the same e-mail to everyone on my list. I want to send them the suitable email for their level of engagement – How To Set Up A Custom Field In Active Campaign To Accept A Field From Instapage. How To Set Up A Custom Field In Active Campaign To Accept A Field From Instapage. Here’s the automation I utilize to promote an evergreen webinar: First it validates that they have not currently acquired the item I pitch in the webinar.

How To Set Up A Custom Field In Active Campaign To Accept A Field From Instapage

Then it sends out a series of emails to get them thinking about the webinar, and to motivate them to sign up. If they register, they instantly struck the “Goal” toward completion of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar. How To Set Up A Custom Field In Active Campaign To Accept A Field From Instapage.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, participated in, missed out on, or based upon how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who do not open my emails make it harder for other emails to get to individuals who actually want them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

How To Set Up A Custom Field In Active Campaign To Accept A Field From Instapage

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a separate automation removes them from this automation, eliminates all of those tags, and begins this automation over again.

This automation can be overwhelming at first, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box service. But, due to the fact that you can do anything with ActiveCampaign, in some cases you need to construct things from scratch. ActiveCampaign has an option to erase non-active customers, which I do not suggest.

Some subscribers do not have tracking switched on, so their opens aren’t tape-recorded. Others still wish to be subscribed but have been busy. Here’s my reactivation sequence: I send one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another email (if they already clicked the verification link in the previous e-mail, they’ve currently been gotten rid of from the automation utilizing a different automation) – How To Set Up A Custom Field In Active Campaign To Accept A Field From Instapage.

How To Set Up A Custom Field In Active Campaign To Accept A Field From Instapage

How To Set Up A Custom Field In Active Campaign To Accept A Field From InstapageHow To Set Up A Custom Field In Active Campaign To Accept A Field From Instapage

The automation then unsubscribes them. My emails also have a link to a kind where they can enter their email address to let me know that they don’t have tracking made it possible for. This type includes a tag that I use to filter those contacts out. How To Set Up A Custom Field In Active Campaign To Accept A Field From Instapage. I utilized to add this tag when they clicked a link, but when individuals do not have tracking on, it makes those links not work so reliably! I just send out a simple “do you still want my e-mails?” verification.