Does Active Campaign Have Social Media Scheduling Tool

Does Active Campaign Have Social Media Scheduling Tool

Does Active Campaign Have Social Media Scheduling ToolDoes Active Campaign Have Social Media Scheduling Tool

To start developing an automation in ActiveCampaign, start with a “trigger.” There are a number of methods you can set off an automation, including: When a tag is added When a contact registers for a list When a contact submits a type E-commerce and on-site options (readily available in the “Pro” plan) When the contact reaches a particular point in another automation.

From there, you can start building the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send an e-mail Alert an employee Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track goals (The contact can skip to the objective’s place in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Add and get rid of tags Include a note Lead scoring, SMS and website messages, and Facebook Custom Audience management are all “Pro” functions – Does Active Campaign Have Social Media Scheduling Tool.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can activate an automation when: The contact sends a form The contact buys A tag is contributed to the contact A customized field is upgraded with a certain worth From there, you can produce Conditions, to examine whether the contact has a certain tag or customized field value.

Does Active Campaign Have Social Media Scheduling Tool

You can likewise develop Occasions, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Occasion when: A tag is added or removed The contact makes a purchase A date happens A customized field is upgraded with a certain worth You do not develop emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The primary way I build my list is through an e-mail course. ActiveCampaign makes it easy for me to build my e-mail course exactly how I wish to develop it. Many marketers construct really easy email sequences for their “e-mail courses.” A contact register, and after that that contact right away begins getting lessons.

It was simple to develop with ActiveCampaign, however impossible when I was with MailChimp. I don’t do that approach. My e-mail course is manually synced with this countdown timer on my website. You need to register by Friday night, and a brand-new course begins each Monday early morning. When I first tried this method, I was on MailChimp.

Does Active Campaign Have Social Media Scheduling Tool

Here’s the automation I utilize to invite brand-new students to my Design Pitfalls course. There’s a few things going on here: The automation sends all contacts a “welcome e-mail (Does Active Campaign Have Social Media Scheduling Tool).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends out a “pump up” email to get the trainees all set for next week’s course, and encourage them to share it with pals.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send out the same email to everyone on my list. I desire to send them the proper e-mail for their level of engagement – Does Active Campaign Have Social Media Scheduling Tool. Does Active Campaign Have Social Media Scheduling Tool. Here’s the automation I use to promote an evergreen webinar: First it verifies that they haven’t already bought the product I pitch in the webinar.

Does Active Campaign Have Social Media Scheduling Tool

Then it sends a series of emails to get them interested in the webinar, and to motivate them to sign up. If they sign up, they right away struck the “Objective” towards completion of the webinar, and the automation ends. If they do not sign up, they get included to an automation promoting a rebroadcast of the webinar. Does Active Campaign Have Social Media Scheduling Tool.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, participated in, missed out on, or based upon the length of time they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it more likely that my e-mails go to spam or Gmail’s promotions tab. People who do not open my e-mails make it harder for other e-mails to get to the individuals who truly want them! The “Pro” plan of ActiveCampaign has actually lead scoring constructed in.

Does Active Campaign Have Social Media Scheduling Tool

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, removes all of those tags, and starts this automation over once again.

This automation can be frustrating in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. However, because you can do anything with ActiveCampaign, in some cases you need to construct things from scratch. ActiveCampaign has an option to delete non-active customers, which I do not advise.

Some customers don’t have tracking switched on, so their opens aren’t tape-recorded. Others still want to be subscribed however have been busy. Here’s my reactivation sequence: I send one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my email list clean. In one week, I send them another e-mail (if they currently clicked on the confirmation link in the previous e-mail, they have actually already been eliminated from the automation using a separate automation) – Does Active Campaign Have Social Media Scheduling Tool.

Does Active Campaign Have Social Media Scheduling Tool

Does Active Campaign Have Social Media Scheduling ToolDoes Active Campaign Have Social Media Scheduling Tool

The automation then unsubscribes them. My e-mails also have a link to a form where they can enter their email address to let me understand that they don’t have tracking enabled. This type adds a tag that I use to filter those contacts out. Does Active Campaign Have Social Media Scheduling Tool. I used to add this tag when they clicked on a link, but when people don’t have tracking on, it makes those links not work so reliably! I just send out an easy “do you still desire my emails?” confirmation.