Active Campaign To Test An Automation Does It Have To Be Active

Active Campaign To Test An Automation Does It Have To Be Active

Active Campaign To Test An Automation Does It Have To Be ActiveActive Campaign To Test An Automation Does It Have To Be Active

To start building an automation in ActiveCampaign, begin with a “trigger.” There are a number of ways you can trigger an automation, including: When a tag is included When a contact registers for a list When a contact sends a kind E-commerce and on-site choices (offered in the “Pro” strategy) When the contact reaches a specific point in another automation.

From there, you can begin building the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send out an e-mail Notify a staff member Wait conditions If/then conditionals Split traffic for testing Skip to other parts of the automation Track objectives (The contact can skip to the objective’s location in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Include and remove tags Add a note Lead scoring, SMS and website messages, and Facebook Custom Audience management are all “Pro” features – Active Campaign To Test An Automation Does It Have To Be Active.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can trigger an automation when: The contact sends a kind The contact makes a purchase A tag is included to the contact A customized field is upgraded with a specific value From there, you can produce Conditions, to check whether the contact has a particular tag or custom field worth.

Active Campaign To Test An Automation Does It Have To Be Active

You can also develop Events, which are a bit like ActiveCampaign’s Objectives, however without the reporting. You can track an Event when: A tag is added or removed The contact makes a purchase A date takes place A custom field is upgraded with a specific value You do not create emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The primary way I build my list is through an email course. ActiveCampaign makes it simple for me to construct my e-mail course exactly how I want to build it. Lots of marketers build extremely simple email series for their “email courses.” A contact register, and then that contact right away begins getting lessons.

It was simple to develop with ActiveCampaign, however difficult when I was with MailChimp. I don’t do that method. My e-mail course is by hand synced with this countdown timer on my website. You have to register by Friday night, and a new course starts each Monday early morning. When I first tried this methodology, I was on MailChimp.

Active Campaign To Test An Automation Does It Have To Be Active

Here’s the automation I use to welcome brand-new trainees to my Design Pitfalls course. There’s a couple of things going on here: The automation sends all contacts a “welcome email (Active Campaign To Test An Automation Does It Have To Be Active).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends out a “pump up” email to get the students prepared for next week’s course, and motivate them to share it with good friends.

The contact will start getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up email the following Friday early morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I do not wish to send the exact same e-mail to everyone on my list. I want to send them the suitable e-mail for their level of engagement – Active Campaign To Test An Automation Does It Have To Be Active. Active Campaign To Test An Automation Does It Have To Be Active. Here’s the automation I utilize to promote an evergreen webinar: First it validates that they haven’t already purchased the item I pitch in the webinar.

Active Campaign To Test An Automation Does It Have To Be Active

Then it sends out a series of emails to get them interested in the webinar, and to motivate them to sign up. If they register, they right away struck the “Objective” towards completion of the webinar, and the automation ends. If they do not sign up, they get included to an automation promoting a rebroadcast of the webinar. Active Campaign To Test An Automation Does It Have To Be Active.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, attended, missed out on, or based upon the length of time they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promos tab. Individuals who do not open my e-mails make it harder for other e-mails to get to the individuals who truly desire them! The “Pro” plan of ActiveCampaign has actually lead scoring built in.

Active Campaign To Test An Automation Does It Have To Be Active

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, removes all of those tags, and begins this automation over once again.

This automation can be frustrating initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box option. But, since you can do anything with ActiveCampaign, often you need to construct things from scratch. ActiveCampaign has an alternative to erase non-active subscribers, which I don’t suggest.

Some subscribers do not have actually tracking switched on, so their opens aren’t recorded. Others still wish to be subscribed however have been busy. Here’s my reactivation sequence: I send out one e-mail asking if they still want to be subscribed, and briefly describing why I keep my e-mail list clean. In one week, I send them another email (if they currently clicked the confirmation link in the previous email, they’ve already been removed from the automation using a separate automation) – Active Campaign To Test An Automation Does It Have To Be Active.

Active Campaign To Test An Automation Does It Have To Be Active

Active Campaign To Test An Automation Does It Have To Be ActiveActive Campaign To Test An Automation Does It Have To Be Active

The automation then unsubscribes them. My emails also have a link to a type where they can enter their e-mail address to let me know that they don’t have tracking enabled. This kind adds a tag that I use to filter those contacts out. Active Campaign To Test An Automation Does It Have To Be Active. I utilized to include this tag when they clicked on a link, however when people do not have tracking on, it makes those links not work so dependably! I only send an easy “do you still want my e-mails?” verification.