Active Campaign Highest Open Rate By Day Of The Week

Active Campaign Highest Open Rate By Day Of The Week

Active Campaign Highest Open Rate By Day Of The WeekActive Campaign Highest Open Rate By Day Of The Week

To start building an automation in ActiveCampaign, begin with a “trigger.” There are a number of ways you can activate an automation, including: When a tag is added When a contact subscribes to a list When a contact submits a kind E-commerce and on-site options (offered in the “Pro” plan) When the contact reaches a certain point in another automation.

From there, you can start developing the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send out an email Inform a staff member Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track goals (The contact can skip to the goal’s location in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and remove tags Add a note Lead scoring, SMS and site messages, and Facebook Customized Audience management are all “Pro” functions – Active Campaign Highest Open Rate By Day Of The Week.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can set off an automation when: The contact sends a type The contact buys A tag is included to the contact A custom-made field is updated with a particular value From there, you can develop Conditions, to inspect whether the contact has a certain tag or custom field worth.

Active Campaign Highest Open Rate By Day Of The Week

You can also create Occasions, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Event when: A tag is added or removed The contact buys A date takes place A customized field is upgraded with a certain value You do not develop e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main way I construct my list is through an e-mail course. ActiveCampaign makes it simple for me to construct my email course precisely how I wish to build it. Many marketers construct really easy email series for their “e-mail courses.” A contact signs up, and then that contact right away starts getting lessons.

It was easy to develop with ActiveCampaign, however impossible when I was with MailChimp. I don’t do that method. My email course is by hand synced with this countdown timer on my website. You need to sign up by Friday night, and a brand-new course starts each Monday early morning. When I initially tried this approach, I was on MailChimp.

Active Campaign Highest Open Rate By Day Of The Week

Here’s the automation I utilize to invite new students to my Style Pitfalls course. There’s a couple of things going on here: The automation sends out all contacts a “welcome email (Active Campaign Highest Open Rate By Day Of The Week).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends a “pump up” e-mail to get the students all set for next week’s course, and motivate them to share it with buddies.

The contact will begin getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up e-mail the following Friday early morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send the same e-mail to every person on my list. I wish to send them the proper email for their level of engagement – Active Campaign Highest Open Rate By Day Of The Week. Active Campaign Highest Open Rate By Day Of The Week. Here’s the automation I utilize to promote an evergreen webinar: First it confirms that they have not currently acquired the product I pitch in the webinar.

Active Campaign Highest Open Rate By Day Of The Week

Then it sends out a series of e-mails to get them interested in the webinar, and to encourage them to sign up. If they register, they right away struck the “Goal” towards completion of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar. Active Campaign Highest Open Rate By Day Of The Week.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, participated in, missed, or based upon for how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my e-mails go to spam or Gmail’s promos tab. People who don’t open my emails make it harder for other e-mails to get to the people who truly desire them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

Active Campaign Highest Open Rate By Day Of The Week

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, eliminates all of those tags, and starts this automation over once again.

This automation can be frustrating initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box solution. However, because you can do anything with ActiveCampaign, often you have to build things from scratch. ActiveCampaign has a choice to delete non-active subscribers, which I do not advise.

Some customers do not have tracking turned on, so their opens aren’t taped. Others still wish to be subscribed but have been hectic. Here’s my reactivation sequence: I send out one e-mail asking if they still wish to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another email (if they currently clicked the verification link in the previous email, they have actually currently been removed from the automation utilizing a different automation) – Active Campaign Highest Open Rate By Day Of The Week.

Active Campaign Highest Open Rate By Day Of The Week

Active Campaign Highest Open Rate By Day Of The WeekActive Campaign Highest Open Rate By Day Of The Week

The automation then unsubscribes them. My e-mails likewise have a link to a kind where they can enter their e-mail address to let me understand that they do not have tracking enabled. This type adds a tag that I use to filter those contacts out. Active Campaign Highest Open Rate By Day Of The Week. I used to add this tag when they clicked a link, but when people do not have tracking on, it makes those links not work so reliably! I only send out a basic “do you still want my e-mails?” confirmation.